The Empire State Building, the #1 attraction in NYC’s skyline, has long used its fame for good, employing its floodlights as visual megaphones and being the mother of all tourist sites.
After years of selfless giving, the ESB is getting something back – specifically a full-scale LED makeover from Royal Philips Electronics. Tonight marks the opening night for this one-of-a-kind system. 14 time Grammy snatcher Alicia Keys has been asked to flip the switch on this customizable, computerized $16 million color project.
Said Keys, “The Empire State Building has always been a symbol of what’s possible in New York, and all the dreams that can come true in this city that never sleeps. I’m so excited to unveil the new tower lights that are going to illuminate the city below like never before – shining bright with inspiration.”
The inaugural show has been choreographed to two of Keys’ songs: “Empire State of Mind” and a single from her 5th album release GIRL ON FIRE. Ripples, cross-fades, sparkles, chasers, sweeps, strobes, and bursts of light will tantalize your eyes while four Clear Channel radio stations coordinate simultaneous, synchronized listening experiences – Z100, 103.5 KTU, Power 105, and 106.7 Lite FM.